Analisis Diskriptif Eksplorasi Loyalitas Pengguna Transjogja dalam Perspektif Masa Depan di Masa Setelah Pandemi
N.O. Widiastuti1, M.Z. Irawan1*, T. Rahman2
1Departemen Teknik Sipil dan Lingkungan, Universitas Gadjah Mada, Yogyakarta, INDONESIA
*Corresponding author: zudhyirawan@ugm.ac.id
INTISARI
Transportasi umum memiliki peran vital dalam kemajuan dan operasional transportasi suatu negara, khususnya di daerah perkotaan. Penelitian ini bertujuan untuk mengeksplorasi loyalitas pengguna Bus Trans Jogja dalam perspektif masa depan setelah pandemi COVID-19. Dengan fokus pada faktor faktor seperti tarif, layanan, dan kondisi armada, survei melibatkan 112 responden yang menggunakan metode stratified random sampling di seluruh rute Trans Jogja. Dari penelitian ini, dapat disimpulkan bahwa mayoritas pengguna angkutan umum cenderung memilih Bus Trans Jogja, terutama jika tarifnya bersaing dan tingkat pelayanannya tetap baik. Ketidak mampuan memiliki mobil atau motor menjadi faktor utama dalam keputusan ini, menunjukkan pentingnya kebijakan pengembangan angkutan umum. Bus Trans Jogja tetap menjadi opsi yang signifikan bagi mereka tanpa kendaraan pribadi. Meskipun ada variasi pandangan terkait tarif ojek online, responden cenderung memilih transportasi umum yang lebih ekonomis.
REFERENSI
Bappeda (2023) ‘Jumlah Penumpang Perkotaan Terangkut Trans Jogja’, p. 1. Available at:
https://bappeda.jogjaprov.go.id/dataku/data_dasar/cetak/701-penduduk.
Davison, L.J. and Knowles, R.D. (2006) ‘Bus quality partnerships, modal shift and traffic decongestion’, Journal of
Transport Geography, 14(3), pp. 177–194. Available at: https://doi.org/10.1016/j.jtrangeo.2005.06.008.
Diao, M. (2019) ‘Towards sustainable urban transport in Singapore: Policy instruments and mobility trends’,
Transport Policy, 81(February 2018), pp. 320–330. Available at: https://doi.org/10.1016/j.tranpol.2018.05.005.
Esmailpour, J. et al. (2022) ‘Has COVID-19 changed our loyalty towards public transport? Understanding the
moderating role of the pandemic in the relationship between service quality, customer satisfaction and loyalty’,
Transportation Research Part A: Policy and Practice, 162(October 2021), pp. 80–103. Available at:
https://doi.org/10.1016/j.tra.2022.05.023.
Grimsrud, M. and El-Geneidy, A. (2014) ‘Transit to eternal youth: Lifecycle and generational trends in Greater
Montreal public transport mode share’, Transportation, 41(1), pp. 1–19. Available at:
https://doi.org/10.1007/s11116-013-9454-9.
De Gruyter, C., Currie, G. and Rose, G. (2017) ‘Sustainability measures of urban public transport in cities: A world
review and focus on the Asia/Middle East Region’, Sustainability (Switzerland), 9(1). Available at:
https://doi.org/10.3390/su9010043.
Lehe, L. (2019) ‘Downtown congestion pricing in practice’, Transportation Research Part C: Emerging
Technologies, 100(May 2018), pp. 200–223. Available at: https://doi.org/10.1016/j.trc.2019.01.020.
van Lierop, D., Badami, M.G. and El-Geneidy, A.M. (2018) ‘What influences satisfaction and loyalty in public
transport? A review of the literature’, Transport Reviews, 38(1), pp. 52–72. Available at:
https://doi.org/10.1080/01441647.2017.1298683.
de Oña, J. et al. (2016) ‘Index numbers for monitoring transit service quality’, Transportation Research Part A:
Policy and Practice, 84, pp. 18–30. Available at: https://doi.org/10.1016/j.tra.2015.05.018.
Parker, M.E.G. et al. (2021) ‘Public transit use in the United States in the era of COVID-19: Transit riders’ travel
behavior in the COVID-19 impact and recovery period’, Transport Policy, 111, pp. 53–62. Available at:
https://doi.org/10.1016/j.tranpol.2021.07.005.
Perk, V., Jennifer Flynn and Joel Volinski (2008) Transit Ridership, Reliability, and Retention. Florida. Available
at: https://doi.org/10.5038/CUTR-NCTR-RR-2005-08.
Risdiyanto et al. (2022) ‘Why Do Students Choose Buses over Private Motorcycles and Motorcycle-Based RideSourcing? A Hybrid Choice Approach’, Sustainability (Switzerland), 14(9). Available at:
https://doi.org/10.3390/su14094959.
Tirachini, A. (2020) ‘The Journal of Public Transportation is published by the Center for Urban Transportation
Research at the University of South Florida Journal of Public Transportation | scholarcommons’, Journal of Public
Transportation, 22(1), pp. 1–21.
De Vos, J. (2020) ‘The effect of COVID-19 and subsequent social distancing on travel behavior’, Transportation
Research Interdisciplinary Perspectives, 5, p. 100121. Available at: https://doi.org/10.1016/j.trip.2020.100121.
Walters, J. and Pisa, N. (2023) ‘Review of South Africa’s public transport system’, Research in Transportation
Economics, 100(June), p. 101322. Available at: https://doi.org/10.1016/j.retrec.2023.101322.